---
title: "Cookie Policy | Boost Fitness"
description: "Learn about how Boost Fitness uses cookies and similar technologies."
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> Index of every page on this site: [llms.txt](https://boostfitness.io/llms.txt)

**Legal**

# Cookie Policy

**Last updated: 12 October 2026**

## 1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our fitness website builder platform.

## 2. Cookie Categories

Cookies on this site fall into three categories — the same three you see in our consent banner and preferences manager:

### Essential (always active)

Required for the site to work — signing in, security, remembering your cookie choices, and the product diagnostics that keep a signed-in account working and let us support it. These cannot be switched off.

### Analytics

Help us understand how the site is used so we can improve it. This choice covers your visit while you are signed out; once you sign in, the essential diagnostics above run either way and are tied to your account.

### Marketing

Used by advertising partners (such as Meta) to measure campaigns and show more relevant ads on other sites.

## 3. The Cookies We Use

These are the cookies and similar browser storage Boost Fitness uses, what they do, and how long they last:

| **Cookie** | **Set by** | **Category** | **Purpose** | **Duration** |
| --- | --- | --- | --- | --- |
| `**bf-cookie-consent**` | Boost Fitness | Essential | Remembers the cookie choices you make on this site. | 180 days |
| `**sb-***` | Supabase (authentication) | Essential | Keeps you securely signed in to your account. | While you stay signed in |
| `**bf-promo-bar-dismissed**` | Boost Fitness | Essential | Remembers that you closed the promotional bar. | 7 days |
| `**bf-trial-lifetime-banner-dismissed**` | Boost Fitness | Essential | Remembers that you dismissed the trial offer banner. | 3 days |
| `**ph_<token>_posthog**` | PostHog | Essential | Set when you allow analytics cookies, and set whenever you are signed in. Keeps your activity together so we can diagnose faults and support you. Stored as a cookie and in your browser's local storage. | 365 days |
| `**__ph_opt_in_out_<token>**` | PostHog | Essential | Set when you allow analytics cookies, and set whenever you are signed in. Records whether analytics and diagnostics are switched on for this browser. Stored in your browser's local storage. | 365 days |
| `**_fbp**` | Meta | Marketing | Distinguishes browsers so our advertising can be measured. Only set after you allow marketing cookies. | 90 days |
| `**_fbc**` | Meta | Marketing | Stores information about the ad click that brought you here. Only set after you allow marketing cookies. | 90 days |

While you are signed out and have not allowed analytics cookies, page views are measured cookielessly: no cookies or browser storage are used and nothing identifies you. Allowing analytics cookies switches on the two PostHog entries above, so your browser is remembered between visits. If you allow analytics cookies, we may also record a replay of your visit to boostfitness.io or our sign-in pages, with everything typed hidden.

### 3.1 Product diagnostics while you are signed in

Once you sign in, PostHog runs as an essential part of the service and no longer depends on the analytics category. It records the pages you visit, what you tap and how far you scroll (with the words on screen hidden, except on our public marketing pages) and any errors your account hits, and links them to your account so support can see what actually happened when something goes wrong. On boostfitness.io (including the coach dashboard) and our sign-in pages, it may also record a replay of a signed-in session. Everything typed is hidden, and on the pages where coaches see their clients (Clients, Analytics and Chat) and on our own support and admin pages, all text, numbers and images are hidden too. We never record replays on coaches' websites or in client areas. That is why the two PostHog entries above are listed as essential: signing in sets them whatever your cookie choice was, and allowing analytics cookies also sets them while you are signed out. You can ask us to delete the diagnostics held for your account at any time using the contact details below.

### 3.2 Meta Pixel

We use the Meta Pixel to measure the effectiveness of our advertising. It only loads after you allow marketing cookies through our consent banner, and it sets the `**_fbp**` and `**_fbc**` cookies listed above. For details on how Meta uses this data, see the [**Meta privacy policy**](https://www.facebook.com/privacy/policy/).

## 4. Managing Your Cookie Preferences

### 4.1 Our Cookie Preferences Manager

When you first visit our site, a consent banner lets you accept all cookies, allow only essential cookies, or choose categories individually. Optional analytics and marketing cookies are never set until you agree to them. Choosing essential only still leaves the diagnostics described in section 3.1 running once you sign in — they are how we diagnose faults on your account and answer your support requests. You can review or change your choice at any time with Cookie preferences at the bottom of every page.

### 4.2 Browser Settings

You can control cookies through your browser settings:

- **Block All Cookies:** Prevents all cookies from being set
- **Block Third-Party:** Only allows cookies from our domain
- **Delete Existing:** Removes all stored cookies
- **Get Notifications:** Receive alerts when cookies are set

### 4.3 Opt-Out Tools

You can also manage advertising preferences directly with the providers we use:

- [**Facebook Ad Preferences Settings**](https://www.facebook.com/adpreferences)
- [**Your Online Choices (EU/UK ad opt-out)**](https://www.youronlinechoices.com)

### 4.4 Impact of Disabling Cookies

Disabling cookies may affect your experience:

- You may need to log in repeatedly
- Your preferences and settings may not be saved
- Some website builder features may not work properly
- You may see less relevant advertising

## 5. Cookie Storage and Retention

### 5.1 Session Cookies

These cookies are temporary and are deleted when you close your browser.

### 5.2 Persistent Cookies

These cookies remain on your device for a set period:

- Cookie consent choice: 180 days
- Authentication: refreshed while you stay signed in
- Banner dismissals: 3–7 days
- Signed-in diagnostics (PostHog): 365 days
- Marketing (Meta): 90 days

## 6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page.

## 7. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

- Email: [**support@boostfitness.io**](mailto:support@boostfitness.io)

## Cookie Consent

Essential cookies and storage are used because they are strictly necessary for Boost Fitness to work and to support your account once you sign in. Optional analytics and marketing cookies are only used with your consent, which you give (or decline) through our consent banner. You can change or withdraw your consent at any time using the cookie preferences manager, your browser settings, or by contacting us.

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```

## Sitemap

See the full [sitemap](https://boostfitness.io/sitemap.md) for all pages.
